Thursday, March 25, 2010

Norwegians prefer the old T to a new M

OSLO. It’s often the smallest things that cause the biggest debates. Like the idea to replace the T with an M in Oslo.
Ruter AS, the company running public transit in the Norwegian capital, is looking over its information strategy and has come up with the idea of changing the name of the city’s underground/subway/metro (pick the one you prefer!) from T-bane in Norwegian to the more international Metro.
Changing all the T-signs at stations in Oslo to an M, and all the rest that would come with a change of name, will cost 95 million Norwegian crowns.
The change would be part of an overhaul to improve information to passengers, not only to make it easier for foreign visitors to find their way.
Marketing experts question what Ruter AS would gain from a name change from T-bane to Metro.
A representative of Ruter’s management says to daily Aftenposten that the term Metro “puts us under an obligation to deliver quality” and that it gives the company’s product “a new dimension”.
Oslo’s residents, at least those who posted their comments on Aftenposten’s web site, seem to argue with that, to put it mildly.
“It’s exciting to see what Ruter’s management actually is working on while we are waiting for trains that never arrive”, writes one reader.
“This is the stupidest proposal of the decade”, argues another.
No decision on the name change has been made.

No comments:

Post a Comment